TITLE: HEMI-Powered Hear Me!
On television during the beginning of the year 2004, an
American pick-up truck company marketed their products under
the guise: 'man possessing truck with turbo booster (HEMI) is
more powerful, more important than fellow man.' In the commercial,
the guy in the HEMI-powered pick-up drag races two goofs in
a muscle car from one stop light to the next; the goofs try
but just cannot keep up. The fun ends with the announcer aggressively
asking, with the text jumping on the monitor, "GOTTA HEMI!?"
(The question leaves the one pondering whether they have what
it takes to stay ahead of goofs.)
I experienced this commercial numerous times, during which
I became increasingly bothered by their reflection of societies
ill-ways toward product promotion and also the sad state of
masculinity in this country. The more I pondered the decline
of civilization the more bothered I became, until my perturbation
erupted through me yelling through my mini-digi-4track recorder.
I found a vibrant effect to run my voice through and I continued
singing, "Hey man, you gotta HEMI!?" After playback
I noticed how remarkably close the recording sounds to, "Hey
man, you gotta hear me!"
This unintentional interpretation of what I was saying is pertinent
as to why I am yelling and why I express myself as an artist
in the first place. I reflected on how this advertisement had
reached me emotionally and how I was reacting to being upset.
I thought of my inner-self, the voice I hear when I can get
myself into I very quiet and calm space. The part of me that
feels calm despite whatever demise surrounds.
I immediately added a second vocal track, sent through an effect
that accentuates a calm, steady, inner-self sound, akin to a
slow heartbeat. I'll refer to this track as the bass. The bass
is opposite the treble verse in many ways. A major contrast
is that the bass consists of only a couple simple sounds repeated,
"a bump-bump, a bump-bump." Even though only a few
words are repeated, they are often pronounced in ways far from
familiar or repetitious; hence, they come across as much more
than just two sounds. The bass tracks calmness and narrowness
of tonal range contrasts the angst filled tone of the treble
verse, composed in a broad tonal range, ending in near screech.
The two voices share compliments too, mostly tonal harmonies
that periodically occur between the voices.
All sounds are generated from my voice alone; though, through
two different digital effects on two separate tracks. No editing
was done to the tracks; only the two tracks levels were adjusted
in relationship to one another as they were mixed to mp3 format.
christ2k AT att.net