ARTIST: SID (Cathy McClure and Seth Sexton)
TITLE: Disassembly Line
MATERIALS: Video on nine 13" monitors displayed
in a horizontal line
Our video installation uses the assembly line as a metaphor
for mass production. Through video, SID continues to reveal
and manipulate the mechanisms within plush toys. These uncovered
toy bots personify a society surrounded by mass consumption
where products are shipped out of factories in record quantity.
These stuffed animals have been quickly discarded as the latest
fad eclipses the last and fuels new frenzied buying. By disassembling
and videotaping the underlying robotics we evaluate the toy
and the process of consumerism.
STATEMENT: Unmaking It
.The story of S.I.D. INC.
SID Inc. is the collaboration of two artists involved in
imaginative play. By redefining familiar objects, we introduce
a new reality to the forgotten toy. We take discarded thrift
store stuffed mechanical rejects and invent ways to display
Our plush toys and their constructions are based on recurrent
action sustained through consumer whimsy. All of the mechanisms
we choose are activated by motion, sound, or touch that stress
the importance of education through entertainment.
We propose that the marketing, purchase, and speedy donation
of these toys allude to a consumptive market characterized by
buying escapism and frenzy. Toys have a very short shelf life
that leads to an even shorter home life. We believe that consumer
involvement in this repetition is a blazing sign of its success.
In a future presentation, we plan to construct our discarded
"toy-bots" out of sterling silver. This contrast between
the discarded forgotten object and the cherished precious one
underscores our societal contradictions. There is a fleeting
value placed on low-priced multiple objects while the cleverly
crafted art object becomes a deified possession. What's the
difference between a beautifully designed plastic toy and its
cathy AT cathymcclure.com
seth_sexton AT hotmail.com